IN-HOUSE LEADERSHIP EXPERIENCE · HR TECHNOLOGY

Connecting growth and culture at CultureBot

CultureBot worked in a crowded and often imprecise space: technology promising to help organizations strengthen culture. In an in-house Head of Growth & Culture role, Krista's work connected how the company reached the market with how it explained the human problems it aimed to address.

Project snapshot: CultureBot · HR technology and employee experience · In-house growth and culture leadership · 2025.

The situation

Hybrid and remote work can make belonging, recognition, and participation feel fragmented. Technology can help create a channel for connection, but a product claim alone does not explain how an organization will use that channel well. CultureBot needed a growth approach that could speak to HR and People leaders in terms of the work they were trying to improve.

What Krista worked on

Krista worked across growth strategy, customer engagement, content, and webinars, helping build a clearer engine for reaching and educating prospective customers. The work also connected product conversation to the practical questions behind employee participation and culture, rather than treating “AI-powered engagement” as an outcome by itself.

What this experience demonstrates

This was an operating role inside a technology company. It shows Krista working across brand, growth, customer needs, and culture in the same system—and asking how a promising product becomes useful to the people responsible for the employee experience.

If this sounds familiar

Technology can support a culture effort, but leaders still need to understand the human system around it. Explore employee experience consulting or read the CulturePop take on culture technology.